Algarve Tourist Association starts Irish Campaign

In May the Algarve Tourist Association (ATA) starts promoting the Algarve on the Irish TV and 180 city busses in Dublin, Cork and limerick with the slogan “Algarve. A Family Paradise this Summer”.

On the channels RTE and TV3 a total of 167 spots of 20 seconds will promote the Algarve as the perfect family destination - predominantely aimed at women's programmes, such as the Oprah Winfrey Show, Judge Judy, Mornings Ireland Am, aiming to reach 3.7 million viewers.

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