27/07/2009

As Cascatas goes Mobile

An innovative service with the mobile user in mind


In collaboration with Purple Daydream, As Cascatas Golf Resort & Spa announces the launch of its Mobile web site which allows guests to book reservations and access information through any Web-enabled mobile device.

Guests may now easily download maps and turn-by-turn directions, view As Cascatas photos, and research resort promotions via a handheld device at their convenience. Visitors from a mobile device will automatically be directed to the new mobile version of the site where they may take advantage of such particularities as large button links, along with home and back buttons on every page to make using the site and finding relevant information as simple as possible. The Mobile Web is available at http://m.ascascatasvilamoura.com/.

This service will be compatible with iPhone, Windows Mobile and the Symbian Nokia browser. Special attention has also been given to the use of graphics and photography to ensure speed of download, and low bandwidth usage. Visitors can also pre-book a stay via the mobile site, with confirmation and payment made by telephone to ensure security.

"Our new Mobile functionality provides 24/7 access to all the tools and content our guests need to interact when they do not have access to a computer. Many of our guests live on-the-go lifestyles and are technologically on all the time. They are accustomed to being able to manage their schedules and travel using mobile devices so we wanted to provide them with another convenient way to interact with us” said Marc Sontag, Director of Residential Tourism of IMOCOM Hotels and Resorts. "This new functionality will allow our guests to quickly and easily book their next trip to As Cascatas, whether they plan it in advance or require a last minute reservation and we expect it a source of significant revenue. Our next step will be having this innovation also available for our sister resort Monte Santo, in Carvoeiro.”

The mobile website also includes features such as a call back request - visitors send their mobile phone number and receive a call back within 24 hours, from the hotel´s guest care agents; SMS promotion sign-up - upon providing their mobile number, visitors will be amongst the first to receive special resort offers via text message.

As Cascatas Golf Resort & Spa is a five star property in Vilamoura managed by the IMOCOM Hotels and Resorts and incorporated in a unique resort with the service standards of a world renowned hotel chain.

Offering 69 suites ranging from one to four bedrooms, As Cascatas Golf Resort & Spa is considered the largest most luxurious suites in Vilamoura. While staying at As Cascatas guests may enjoy the proximity to a world-class 18 hole golf course at their doorsteps, a unique golf simulator within the resort, tennis courts, countless pools indoor and outdoor, complimentary shuttle service to the beach and marina, a full service Beach Club on the Fal├ęsia beach, a children’s playground with 3.200 m2, free parking, gymnasium and the 7Seven Spa Vilamoura, one of the largest and most relaxing Spa in the Iberian Peninsula, all of this with ever-present welcoming smile by the entire staff.

Purple Daydream is the result of a fusion between the communication agency Purple and the web design and internet marketing company Daydream. With over 8 years of experience, a noteworthy cross-the-line branding and communications strategy this agency has contributed to the positioning of such names as Citibank, Herbal Essences, Tsunami, Procter & Gamble, Heinz and the British Council. Purple Daydream offers “affordable Premium” services ranging from branding, design, advertisement, to PPC/Google AdWords, search engine optimization, and direct emailing.

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