07/09/2010

As Cascatas Golf Resort & Spa presents new Website

As Cascatas Golf Resort & Spa, one of the most luxurious resorts of holiday suites in Vilamoura, Algarve, has launched its new website to further leverage it's online presence and capitalize on the continued growth in online holiday bookings

Strategically redeveloped by internet marketing agency Daydream.pt, the new As Cascatas Golf Resort & Spa's website has been redesigned to be user friendly, booker friendly, customer interactive, and search engine friendly. Its engaging design and sleek, modern layout, using rich visual content, atmospheric colours and encompassing latest web design trends, the site's distinctive look and feel embodies the hotel's sumptuous ambiance. Daydream applied industry's best practices in order to develop a modern, high-performing website to position As Cascatas Golf Resort & Spa as a premier Algarve resort and ensuring that the site will serve as a robust revenue-generating and brand-building tool.

The As Cascatas Golf Resort & Spa website targets all important and potential key customer segments including corporate and business travellers, holidaying families and couples, spa and golf enthusiasts, and event planners interested in a unique Suite Meeting concept - ideal for boardroom meetings. The website also targets family travellers through a unique "Baby Must Have" Program, allowing parents to travel light and enjoy a hassle free holiday with special "tips for travelling with kids".

Some of the various innovative features of this new website are:

* Modern and sophisticated design meant to reflect the atmosphere of the luxury Vilamoura resort
* Easy-to-use and consistent tiered navigation addressing the hotel's key customer segments
* Rich, optimized description and destination content on the website
* Optimized website text, navigation, and designed and programmed for top search engine placement
* Significantly enhanced textual and destination content on the new website
* Featured and bookable special offers on the Home page through dedicated thumbnails
* Rich visual content including image galleries, Flash, video and 360º photography
* Interactive mapping and hotel directions
* Textual and visual content fully editable by the hotel itself, allowing reaction to the ever changing marketplace within seconds
* 24/7 real-time Search/Availability box on every page throughout the site
* "Share This Site" functionality allowing users to share the site with friends on social media

Currently, Daydream and As Cascatas Golf Resort & Spa are working together on an aggressive strategic internet marketing plan to leverage the launch of the new site to produce higher revenues. "The new website is instrumental in our multi-channel marketing, which has become the foundation of our marketing efforts in 2010 and beyond. We actively engage with customers and in this interactive age - with the importance of social media and mobile marketing taking a forefront in the online industry, interactive initiatives that incorporate these elements becoming increasingly more imperative. This is not just one step in an online marketing plan to engage consumers, but an important step into the next frontier of online marketing.",said Marc Sontag, Director of Residential Tourism of IMOCOM Hotels and Resorts.

Visit this new website at http://www.ascascatasvilamoura.com/

2 comments:

Alex said...

A perfect information is shared here and i think people will get information easily from here.
Thanks for share.
-Bangalore Hotel

Pashmina said...

I love this resort!!
Thanks